> For the complete documentation index, see [llms.txt](https://docs.ionos.com/cloud/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ionos.com/cloud/partner-program/readme.md).

# IONOS CLOUD Partner Program

Guides for IONOS CLOUD partners to register, set up their profile, manage users, and work with customers, sales projects, and the Global Marketplace.

The <code class="expression">space.vars.ionos\_cloud</code> partner program documentation guides partners through registration, profile setup, user management, and working with customers, sales projects, and the Global Marketplace.

## Overview

The <code class="expression">space.vars.ionos\_cloud</code> Partner Portal is the central workspace where partners manage their business relationship with <code class="expression">space.vars.ionos\_cloud</code>. It supports collaboration with a dedicated Partner Account Manager and provides tools to manage customers, track sales opportunities, plan marketing activities, and publish Global Marketplace listings.

Partners join through one of three programs, each tailored to a different business type:

* **Channel Partner Program**: For distributors, resellers, and managed service providers growing their cloud business.
* **Consulting Partner Program**: For partners delivering tailored [<mark style="color:blue;">Platform as a Service (PaaS)</mark>](https://docs.ionos.com/cloud/support/general-information/glossary-of-terms#platform-as-a-service-paas) and [<mark style="color:blue;">Software as a Service (SaaS)</mark>](https://docs.ionos.com/cloud/support/general-information/glossary-of-terms#software-as-a-service-saas) customer projects.
* **ISV Partner Program**: For independent software vendors offering SaaS or Bring Your Own License (BYOL) solutions.

After registration, partners complete their company profile and can also publish their profile on the Global Partner Network as well as publish products on the Global Marketplace. ISV Partners can also list products on the Global Marketplace. Ongoing work in the Partner Portal includes managing customer records, submitting sales and reference projects, requesting Market Development Funds (MDF), collecting customer reviews, and accessing marketing assets through the Content Hub, and much more.

## Terminology

Key terms used across the <code class="expression">space.vars.ionos\_cloud</code> Partner Portal documentation.

* [<mark style="color:blue;">**Channel Partner Program**</mark>](/cloud/partner-program/partner-categories.md): An <code class="expression">space.vars.ionos\_cloud</code> partner program for distributors, resellers, and Managed Service Providers (MSPs). Partners receive free training, marketing support, and technical resources to grow their cloud business.
* [<mark style="color:blue;">**Consulting Partner Program**</mark>](/cloud/partner-program/partner-categories.md): An <code class="expression">space.vars.ionos\_cloud</code> partner program for consulting partners that set up and scale PaaS and SaaS solutions and deliver tailored customer projects. Partners receive technical resources and support.
* [<mark style="color:blue;">**Content Hub**</mark>](/cloud/partner-program/working-with-partner-portal/content-hub.md): A section of the Partner Portal where <code class="expression">space.vars.ionos\_cloud</code> shares the latest marketing assets with partners. Content types include Marketing Guidelines, Success Stories, and Event Recaps. The Content Hub is updated regularly and can be accessed from **Program Benefits** > **Content Hub** in the left-hand navigation.
* [<mark style="color:blue;">**ISV Partner Program**</mark>](/cloud/partner-program/partner-categories.md): The <code class="expression">space.vars.ionos\_cloud</code> Independent Software Vendor (ISV) Partner Program is for software vendors offering SaaS or BYOL solutions. ISV Partners can launch [<mark style="color:blue;">Sovereign-as-a-Service</mark>](https://docs.ionos.com/cloud/support/general-information/glossary-of-terms#sovereign-as-a-service-saas) offerings with dedicated support and free resources. Available in DE, ES, FR, UK, and US markets.
* [<mark style="color:blue;">**Global Marketplace**</mark>](/cloud/partner-program/partner-ecosystem/global-marketplace.md): The <code class="expression">space.vars.ionos\_cloud</code> Global Marketplace is a publicly available catalogue where partners list and publish their software products and services. Customers from any market can discover and access partner offerings directly from the Global Marketplace. It is available from the Global Partner Network.
* [<mark style="color:blue;">**Market Development Funds (MDF)**</mark>](/cloud/partner-program/working-with-partner-portal/market-development-funds.md): Funding provided by <code class="expression">space.vars.ionos\_cloud</code> to eligible partners to support marketing campaigns. Partners request MDF through the Partner Portal by submitting a campaign proposal with estimated costs and expected conversion rates. MDF can only be requested once a budget has been allocated by <code class="expression">space.vars.ionos\_cloud</code>. To request a budget allocation, contact your Partner Account Manager.
* **Partner Account Manager (PAM):** The dedicated <code class="expression">space.vars.ionos\_cloud</code> contact assigned to each partner. The Partner Account Manager reviews partner registration requests, verifies partner profiles, collaborates on business plans and sales projects, and allocates MDF budgets.
* [<mark style="color:blue;">**Global Partner Network**</mark>](/cloud/partner-program/partner-ecosystem/global-partner-network.md): The publicly visible directory where verified <code class="expression">space.vars.ionos\_cloud</code> partners publish their company profiles. Customers use the Global Partner Network to find and contact cloud partners irrespective of market. Partners can enhance their Global Partner Network entry with reference projects and customer reviews.
* [<mark style="color:blue;">**Partner Portal**</mark>](/cloud/partner-program/partner-ecosystem/partner-portal.md): The central workspace for <code class="expression">space.vars.ionos\_cloud</code> partners. The Partner Portal provides tools for managing customers, collaborating on sales projects, submitting business plans, requesting MDF, and accessing marketing assets through the Content Hub. Access requires a verified partner profile.
* [<mark style="color:blue;">**Reference Project**</mark>](/cloud/partner-program/working-with-partner-portal/reference-projects.md): A completed customer project that a partner publishes on the Global Partner Network to demonstrate their technical expertise and delivery experience. Reference projects are visible to prospective customers browsing the Global Partner Network.

## Quick Links

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><mark style="color:blue;"><strong>Partner Categories</strong></mark></td><td>Overview of the three partner program types available with <code class="expression">space.vars.ionos_cloud</code>.</td><td><a href="/cloud/partner-program/partner-categories.md">Partner Categories</a></td></tr><tr><td><mark style="color:blue;"><strong>Partner Registration</strong></mark></td><td>Step-by-step registration instructions based on your existing <code class="expression">space.vars.ionos_cloud</code> account status.</td><td><a href="/cloud/partner-program/partner-registration.md">Partner Registration</a></td></tr><tr><td><mark style="color:blue;"><strong>Partner Portal First Steps</strong></mark></td><td>How to complete your partner profile, publish on the Global Partner Network, add products to the Global Marketplace, and manage users.</td><td><a href="/cloud/partner-program/partner-portal-first-steps.md">Partner Portal First Steps</a></td></tr><tr><td><mark style="color:blue;"><strong>Working with the Partner Portal</strong></mark></td><td>Guides for customers, sales projects, reference projects, business plans, MDF, reviews, and the Content Hub.</td><td><a href="/cloud/partner-program/working-with-partner-portal.md">Working with the Partner Portal</a></td></tr><tr><td><mark style="color:blue;"><strong>Partner Ecosystem</strong></mark></td><td>Quick links to the Partner Portal, Global Partner Network, and Global Marketplace per market.</td><td><a href="/cloud/partner-program/partner-ecosystem.md">Partner Ecosystem</a></td></tr></tbody></table>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.ionos.com/cloud/partner-program/readme.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.