IONOS CLOUD Partner Program
The IONOS CLOUD partner program documentation guides partners through registration, profile setup, user management, and working with customers, sales projects, and the Marketplace.
Overview
The IONOS CLOUD Partner Portal is the central workspace where partners manage their business relationship with IONOS CLOUD. It supports collaboration with a dedicated Partner Account Manager and provides tools to manage customers, track sales opportunities, plan marketing activities, and publish Marketplace listings.
Partners join through one of three programs, each tailored to a different business type:
Channel Partner Program: For distributors, resellers, and managed service providers growing their cloud business.
Consulting Partner Program: For partners delivering tailored Platform as a Service (PaaS) and Software as a Service (SaaS) customer projects.
ISV Partner Program: For independent software vendors offering SaaS or Bring Your Own License (BYOL) solutions.
After registration, partners complete their company profile and can also publish their profile on the Partner Network as well as publish products on the Marketplace. ISV Partners can also list products on the Marketplace. Ongoing work in the Partner Portal includes managing customer records, submitting sales and reference projects, requesting Market Development Funds (MDF), collecting customer reviews, and accessing marketing assets through the Content Hub, and much more.
Terminology
Key terms used across the IONOS CLOUD Partner Portal documentation.
Channel Partner Program: An IONOS CLOUD partner program for distributors, resellers, and Managed Service Providers (MSPs). Partners receive free training, marketing support, and technical resources to grow their cloud business.
Consulting Partner Program: An IONOS CLOUD partner program for consulting partners that set up and scale PaaS and SaaS solutions and deliver tailored customer projects. Partners receive technical resources and support.
Content Hub: A section of the Partner Portal where IONOS CLOUD shares the latest marketing assets with partners. Content types include Marketing Guidelines, Success Stories, and Event Recaps. The Content Hub is updated regularly and can be accessed from Program Benefits > Content Hub in the left-hand navigation.
ISV Partner Program: The IONOS CLOUD Independent Software Vendor (ISV) Partner Program is for software vendors offering SaaS or BYOL solutions. ISV Partners can launch Sovereign-as-a-Service offerings with dedicated support and free resources. Available in DE, ES, FR, UK, and US markets.
Marketplace: The IONOS CLOUD Marketplace is a publicly available catalogue where partners list and publish their software products and services. Customers can discover and access partner offerings directly from the Marketplace. It is available per market (DE, ES, FR, UK, US) and is available from the Partner Network.
Market Development Funds (MDF): Funding provided by IONOS CLOUD to eligible partners to support marketing campaigns. Partners request MDF through the Partner Portal by submitting a campaign proposal with estimated costs and expected conversion rates. MDF can only be requested once a budget has been allocated by IONOS CLOUD. To request a budget allocation, contact your Partner Account Manager.
Partner Account Manager (PAM): The dedicated IONOS CLOUD contact assigned to each partner. The Partner Account Manager reviews partner registration requests, verifies partner profiles, collaborates on business plans and sales projects, and allocates MDF budgets.
Partner Network: The publicly visible directory where verified IONOS CLOUD partners publish their company profiles. Customers use the Partner Network to find and contact cloud partners by market. Partners can enhance their Partner Network entry with reference projects and customer reviews. Available per market (DE, ES, FR, UK, US).
Partner Portal: The central workspace for IONOS CLOUD partners. The Partner Portal provides tools for managing customers, collaborating on sales projects, submitting business plans, requesting MDF, and accessing marketing assets through the Content Hub. Access requires a verified partner profile.
Reference Project: A completed customer project that a partner publishes on the Partner Network to demonstrate their technical expertise and delivery experience. Reference projects are visible to prospective customers browsing the Partner Network.
Quick Links
Partner Registration
Step-by-step registration instructions based on your existing IONOS CLOUD account status.
Partner Portal First Steps
How to complete your partner profile, publish on the Partner Network, add products to the Marketplace, and manage users.
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